Integrated eMarketing

26th August 2011

So, how does it work you might ask? In this example, we will explain the functionality based on a case study.

Case Study

We sell swimming supplies and run MYOB Account Right. We would like to send a specials eNewsletters to customers in VIC, QLD and NSW. Each eNewsletter would have different content because each target market buys difference products. The eNewsletter is intended to drive customers to our online catalogue and purchase either online or in-store.

With all customers synchronised with MYOB and users registered via the website, the XSQUIZZIT eCommerce platform always contains a full up-to-date list of customers.

1. To start with, we setup a communication category called 'Monthly Specials'. Customers are given the option to subscribe to this category either during registration or via a content sign up form embedded into the website. By subscribing to communication categories, customers solicit the content you are going to send them. This prevents SPAM.

2. Now that customers have subscribed to receive content, you can define your customer groups. A customer group allows you to create filters for your customers. In this case study, we will create three customer groups each representing customers who are located in VIC, QLD and NSW. This process takes approximately 1 minute to setup. There is a wide variety of rules you can choose when setting up your customer group filters. For instance, you may want to select customers who purchased product X in the last 6 months. There is no limit to the number of customer groups you can create.

3. Next you create a content managed eNewsletters for each state. You select an eNewsletter template and start setting your content using the powerful and easy to use content editor. In future, we will add functionality so that you can insert product lists, product categories and other advanced content areas.

4.The final step is to choose your recipients. For each eNewsletter, you select your subscribers by choosing the 'monthly specials' communication category and then the customer group corresponding to the state this eNewsletter is to be sent to. Once you have saved your content, you can send a test eNewsletter to yourself to confirm the look in your email program. Finally, you can review the list of recipients just to double check its correct and then send your eNewsletter.

5.Once your eNewsletter is sent, you can review the statistics. Number of recipients, number of bounce backs, number of users who have viewed the email. in future, you will be able to see the click through statistics so that you can measure the popularity of your content.

This concludes the case study. For more information on eMarketing, please contact us